Please join me in Grapevine, Texas on March 14, 2012, for my presentation on mentoring at the Legal Marketing Association’s annual conference at the Gaylord Texan Hotel and Conference Center.  This year’s conference, with its theme of Leadership and Effecting Change, brings together national leaders in law firm marketing as the legal industry continues to face a highly challenging and rapidly evolving environment.  I’m delighted to be part of LMA’s Smart Marketing On Limited Resources program — I’ll be sharing practical, real-life case studies on how to create a cost-effective business development mentoring program for associates that leverages internal resources, requires a minimal budget, and gives associates the business development skills that they need for success.   All marketers and business developers of professional services, regardless of focus or title, need to help their firms connect with clients in more effective and distinctive ways.  Come learn how to make mentoring a part of your business development success!